Growing numbers of tourists and other visitors to Cologne are using their smartphones and other mobile devices to find out about accommodation, tourist attractions and city tours. This data is increasingly being requested at the locations where the (potential) guests happen to be at the moment — and it’s often requested at short notice and on location.
The entire tourism sector is currently facing the huge challenge of quickly and conveniently providing the information that people are looking for. This is challenging because the high-quality data for these destinations must be processed so as to be machine-readable and available to everyone who is involved in the tourism industry in North Rhine-Westphalia and beyond, independently of the output format. This processing is based on uniform data standards and the dissemination of the data in compliance with licenses.
The project “Tourism Data Management in North Rhine-Westphalia — Open, Connected, Digital” is making North Rhine-Westphalia a travel destination that is fit for the future. The Cologne Tourist Board, together with Tourismus NRW, many regional partners and the Fraunhofer Institute, is a member of the Data Hub NRW.