COLOGNE, April 6, 2022
X Design Week (XDW) is scheduled to take place between 6 and 10 June 2022 in the Design Offices Köln venues in Mediapark and Schanzenstrasse. This specialist event, whose concept was developed by the international network Digital Tourism Think Tank, centres around exploring the interface between the tourism, digital and creative industries. The Cologne Tourist Board has teamed up with FLOW.NRW, a globally networked project partner, to spotlight issues relating to destination management and the digital scene. The collaboration will leverage existing synergies with stakeholders from Cologne and the urbanana project region and attract international attention to Cologne as a tourism destination.
The Digital Tourism Think Tank identifies as a global platform for tourism organisations and institutions that want to be at the cutting edge of destination marketing and establish best practices in this field.
“We wanted to bring a recognised event to Cologne that explores in-depth the city’s strong track record in the digital industry, in particular its start-ups, gaming scene and VR businesses,” says Dr Jürgen Amann, CEO of Cologne Tourist Board. “Plus, Cologne is an attractive urban venue – a major draw for the organisers of XDW when it came to choosing where to hold the event. This event is an international showcase for the city of Cologne as well as its digital and tourism stakeholders.”